Tourist arrivals in 2017 forecast to increase by 5.7% in Ethiopia
Ethiopia is set to boost investment in the hospitality sector in order to generate more foreign earnings.
While the economy in Ethiopia continues to enjoy substantial growth, the hotel sector is poised to benefit from an increase in the number of inbound travellers with the expected opening of some international hotel brands. Currently there are five international hotel brands under construction.
International visitors in Ethiopia come from a wide range of sources. It is a diverse market catering for both business travellers and tourists.
Total tourist arrivals in Ethiopia from 2015 to 2016 increased from 817 860 to 868 780.
According to the 7th edition of the ‘Hotels Outlook: 2017-2021’ report by Pietro Calicchio, Hospitality & Gaming Industry leader for PwC Southern Africa (www.PwC.co.za), tourist arrivals in 2017 are forecast to increase by 5.7% on the previous year to 918 010.
Government plans include expanding Ethiopian Airlines’ footprint of regional and international routes and Addis Ababa international airport is also undergoing expansion that will enable it to service 20 million passengers a year by 2019.
Addis Ababa will continue to grow as a regional business hub, supporting expansion in the hotel sector. Hotels in the city currently have a 60% occupancy rate.
Addis Ababa is host to numerous conferences. This is mainly because it has the third-largest diplomatic community in the world, after New York and Geneva.
“The growing presence of international brands in the country demonstrates confidence in Ethiopia’s tourism growth, particularly opportunities linked to business and diplomatic travel,” comments Calicchio.